WORLD NEWS TOMORROW – SAN JOSE: An Apple Inc expert witness testified on Friday that consumers would be willing to pay $100 for three patented smartphone features that are at issue in its high stakes trial against Samsung Electronics Co Ltd.
John Hauser, a marketing professor at MIT, said he surveyed consumers over the internet about how much they would pay for some of the technology in the lawsuit, like scrolling and multitouch. That information could be relevant when calculating potential damages for Apple, which is seeking over $2.5 billion from Samsung.
However, Samsung hammered Hauser on the methodology for his study, and Hauser eventually acknowledged that his results do not necessarily correspond to what customers would actually pay for such technology in real world.
“This relates to it but it’s not it, no,” Hauser said.
Apple and Samsung are going toe-to-toe in a patents dispute mirroring a struggle for industry supremacy between two rivals that control more than half of worldwide smartphone sales. Apple accuses Samsung of copying its design and some features of its iPad and iPhone.